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Dialectic
Dec 8th, 2004, 06:10 PM
In the thread "Consciousness in the Individual-Subjective Quadrant," I answered da Tao's first question ("appetizer") put forth to me in the thread "What do you think of our integrative stance?" Then in the thread "Why do you risk alienating people you are trying to help?" I answered his second question, or "Entree Q1." This is my answer to "Entree Q2."

Q2) Why start with Blue?

Clarification of Q2:
By "Start" I am taking the statement "draw people in from a Blue level of ethnocentric loyalty and passion" literially... to draw as to suck something into the process flow.

I guess it is because it is easier to package the site and makes psychological impact more poignant. And/Or that most of the problems are stemming from blue people and blue collectives. And/Or that you have more members this way. I am not sure, that's why I am asking.

Our original intention was not only to "draw" or attract a pre-given target audience, but rather, to create and shape an appropriate audience. As I've stated in other threads, North American Asians are notoriously slippery when viewed as a target market: it is very difficult to appeal to them as a demographic, and at best, they when they act in a unified and coherent manner, they simply follow White marketing (and sometimes Black). So yes, we needed a way to make the psychological and emotional impact of our content poignant and deep, and we thought the best way to do this was to present raw and intense and well-executed emotional expression: anger, sadness, scathing wit, and yearning insight.

(At the same time, of course, there was a certain cathartic experience in doing this as well. Remember, we are operating under AQAL analytical principles, but for the purposes of this discussion we will concentrate on the systems quadrant in that we are discussing organizational behavior and marketing management).

You are also correct that we wished to reach out to Blue individuals because we felt/ feel their pain and wish to help them grow and become better. We are still trying to do that now, though we have accepted that pathological Blue behavior has to be greatly curbed for this forum to function properly (Sothy briefly delves into healthy and pathological Blue manifestation in another thread).

Finally, yes, we did want a wider-reaching appeal, and the more insightful/ intelligent/ developed something is, the less it will appeal to a mass audience. We figure amassing a large number of members can't hurt: whoever appreciates the content stays, whoever recognizes that this place can help them gets help, the crazies leave (or become less crazy), and, as I've stated elsewhere, we even set up something of an "Integral filter," which I think is a terrific bonus result of an already healthy forum/ onlnie community.

da Tao
Mar 6th, 2005, 08:58 AM
I think this post will be considerably shorter, since your response confirmed my initial analysis.

Our original intention was not only to "draw" or attract a pre-given target audience, but rather, to create and shape an appropriate audience. As I've stated in other threads, North American Asians are notoriously slippery when viewed as a target market: it is very difficult to appeal to them as a demographic, and at best, they when they act in a unified and coherent manner, they simply follow White marketing (and sometimes Black). So yes, we needed a way to make the psychological and emotional impact of our content poignant and deep, and we thought the best way to do this was to present raw and intense and well-executed emotional expression: anger, sadness, scathing wit, and yearning insight.

This is what I started to write months ago, and now looking back at it I am not sure if it makes any sense anymore... so let's give it a shot:

"In order to shape an appropriate audience, you must endow them with a selectable trait - I believe this is the individual-subjective quadrant that you spoke of - how a holon senses and interact with certain holons but not others. To put it crudely, unless the input signal format is standardized, you will have no chance of getting a standardized output."

I think what I was trying to say is this... Say you you to sell something to an individual, you would tailor your approach so you "speak their language" and access their decision algorithms to get them to commit to buying your stuff. But if the demographic is so fractured, then you must create a commonality among your audience (maybe this is culture?) so that your message will be understood and collective effect occurs. It is like a mental infrastructure that you need to build.

Actually I am not so sure if this is the individual-subjective... I now think it is more a collective-subjective thing - why expend great efforts towards customizing the approach to appeal to each individual when you can leverage the overriding power of culture? (Well, this is admittedly a more exploitative versus inclusive approach... and weaken your goal of sparking creativity in the end. Hmm.)

And another thing, why do you think North American Asians are notoriously slippery when viewed as a target market? I started to make a theory and then realized that it is crap and not going anywhere.