Apr 17, 2007

A for Ice Cream

by Dialectic

3 Responses | Leave a Comment »




Caught this clever Baskin Robbins video:

This short, simple little commercial I really like because it’s well-executed and undermines so many stereotypical portrayals:

It’s a daughter and father (or maybe grandfather) bonding, and not the typical mother/daughter pair with the males nowhere to be found.
They both speak perfect English.
The daughter didn’t do well in school.
The father didn’t care about her academic performance and is willing to trick the mom for ice cream.
As a result of their similar use of language and values, there’s no evident generational or cultural gap.
It’s funny (and not because of Asianness, as anyone could have taken those roles).

It shows the same social consciousness as the Asian hockey Tim Hortons commercial that came out a while back, and possibly even more sophistication in its elegance and simplicity.

Good job, Baskin Robbins and Reese’s!

This entry was posted on Tuesday, April 17th, 2007 at 2:07 pm and is filed under Entertainment & Media, Opinion, Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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3 Responses

  1. #1

    Lum

    3:35 pm | Apr 17, 2007

    And they don’t appear to be lactose-intolerant! =P

  2. #2

    Ike

    10:49 am | Apr 18, 2007

    Hm… is there a way to give them positive feedback over the commercial?

  3. #3

    Dialectic

    11:34 pm | Apr 18, 2007

    I’m sure you could just write them via their website! I did that for Tim Hortons, and come to think of it, I should do it for Baskin Robbins too ….

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